The holiday shopping has officially begun and retailers are coming at shoppers with a newly stocked arsenal of powerful marketing tools. If you are among the many with an iPhone or Android, you’ve probably already experienced some of the tempting location based offers. And even without a smartphone, you know all too well how the Internet can push offers that are just too hard to resist. From Groupons to promotional offers by email, the retailers are coming after us 24 hours a day. Continue Reading

This holiday season, the battle is tougher than ever before. It is you —  against an army of the most brutal, well equipped and clever predators. On their side are some of the best minds in the world. They use super computers to analyze how you behave and then more super computers to figure out how they can manipulate your mind into doing what they want you to do — shop! Continue Reading